Selected work

Challenge

Lumen came to us with a product that worked well and a brand that looked like every other fintech landing page in the category — the same blue gradient, the same stock photo of a smiling person holding a phone, the same three-column feature grid. Investors and early users had trouble telling them apart from competitors at a glance.

Approach

We rebuilt the identity around a warmer, more editorial palette and a confident serif typeface rarely seen in fintech, then carried that restraint into the site itself — fewer sections, each one doing more work, with motion used to explain the product rather than just decorate the page.

Outcome

The new site shipped alongside the rebrand in a single coordinated launch. Time-on-page on the product explainer increased noticeably, and Lumen's team reported the brand was the first thing new hires and investors commented on.

Challenge

Verve was launching a physical product months before it would be available to touch in person. Static renders weren't communicating the build quality or the materials, and the team was worried pre-orders would suffer without a way to actually inspect the thing.

Approach

We built a scroll-driven 3D viewer around the product render, synced to the page's narrative — as you scroll through the story of the product, the model rotates, explodes into its components, and reassembles, with each beat timed to the copy rather than running on a separate autoplay loop.

Outcome

The microsite became the primary pre-order driver for the launch. Visitors spent an average of several minutes interacting with the viewer alone — longer than most product pages hold attention at all.

Challenge

Studio Arc's previous site buried genuinely excellent architectural photography under heavy UI chrome — navigation bars, filter dropdowns, card shadows — that competed with the work instead of framing it.

Approach

We stripped the interface back to almost nothing: full-bleed imagery, a single persistent wordmark, and typography that only appears when it has something specific to say. Navigation between projects happens through a minimal filmstrip rather than a conventional grid.

Outcome

The studio now sends the site directly to prospective clients in lieu of a PDF deck — something they couldn't do with the previous version without a lengthy caveat about 'ignoring the navigation.'

Challenge

Nightshade wanted a site that felt as experimental as the music on the label, without relying on a single hero video that would date quickly and cost a fortune to replace every time they wanted to refresh the homepage.

Approach

Instead of a fixed visual, we built a generative system — each release's metadata (tempo, key, duration) feeds a set of rules that render a unique, reproducible pattern for that track. The homepage becomes a living index of the catalog rather than a static hero image.

Outcome

The generative covers are now used across the label's own social promotion for new releases, extending the system well past the original brief of 'build us a homepage.'

Challenge

Marrow's formulations were built around a small number of carefully chosen active ingredients, but that story was getting lost in a template e-commerce theme that looked identical to a hundred other skincare drops.

Approach

We designed a custom ingredient visualizer that shows exactly what's in each product and why, built directly into the product page rather than buried in a separate tab, and rebuilt checkout from scratch to remove the generic theme's friction points.

Outcome

Marrow launched to a waitlist of several thousand with a conversion rate on launch day well above typical DTC skincare benchmarks, which the founders credited directly to the ingredient visualizer holding attention long enough to convert.

Challenge

A packed, multi-stage lineup is hard to communicate as a flat list without it reading as overwhelming or generic — every festival site ends up looking like a spreadsheet with a background image.

Approach

We built a navigable 3D scene representing the festival grounds, where each stage is a distinct space you move between, with artist and set-time information surfacing contextually as you approach — turning lineup discovery into something closer to exploring a map than scanning a table.

Outcome

The site became a shareable moment in its own right — clips of people exploring the 3D lineup circulated on social media well before the festival itself, extending its reach past the usual lineup-announcement post.